Before you start thinking of a solution, you need to identify what the problem is.
Many business owners get caught up with the idea of implementing a miracle solution before truly understanding the issues currently being faced by their business.
Others tend to operate in a state of ignorance – hoping that things will improve without making the effort to take an introspective look at the current state of affairs and determine what is and isn’t working.
If you fall into either of these categories, don’t fret – there is a way out.
Being unsure of where problems lie can be a very scary place to be. Without knowing what is wrong, how can you fix it?
There are many issues that are commonly faced by businesses around the world. Some of these include:
So how do you go about identifying the issues being faced by your business?
Identifying current issues being faced by your business can be a challenging process.
Here are a few tips to get you started:
Interviewing staff members and asking them what they are struggling with day to day can prove to be quite illuminating.
You need to make sure you ask the right kinds of questions, e.g.
These questions will give you an insight into how your employees think and what issues they are encountering on a day to day basis.
Taking a deeper look at current processes can quickly reveal flaws.
Often, businesses will have implemented processes and procedures without due consideration given to why something should work the way it does. In some cases a process was never really discussed or formalised – it just so happened that someone senior decided to do something a particular way and that was passed down to junior staff and so on.
Bad processes can create a dangerous cycle that needs to be broken quickly.
Ask your staff:
Based on the answers you receive, you will have a much clearer understanding on how to alleviate any problems that are identified.
Taking some time to talk to your customers can do wonders for your business.
Many businesses overlook meaningful customer feedback – this feedback could relate to the sales/on-boarding process, ongoing support or general service delivery.
Getting a better understanding of how your customers are feeling in regards to the areas mentioned above can let you know whether there is a serious issue that has been overlooked.
While it can be tempting to quickly create a simple survey and send it out to all your clients, it’s only a good starting point. Getting your customers on the phone to discuss feedback in greater detail will often result in more meaningful learning and data being collected. Or better yet, go and meet them in person!
Many businesses get so caught up with what they are doing that they often forget to look to one of the best learning resources available – their competitors.
The closest competitors in your space will often provide deep and profound insights on the marketplace. It’s very important to keep an eye on what your competition is doing. This includes things like:
By observing the key players in your market using the metrics above, you can learn a wealth of knowledge about their approach use it to innovate and improve your own strategy and processes.
Once you have a better idea of what might be going wrong with your business, you’ll be in a much better position to start looking for solutions.
A solution may come in the form of a small change to an existing process, using software to automate manual tasks that are wasting valuable employee time or taking on board customer feedback to change a key aspect of your service delivery.
Whatever the solution may be, it’s important to remember that you can’t fix something unless you know what is broken.
Another important facet of implementing a solution for your business is change management. This is a very important process and a big topic so we’ll leave it for a future article. Stay tuned!
Lokava builds platforms and software that help make running your business simpler and in a more cost effective manner. If you’re looking to improve your operational processes, get in touch to see how we can help you.
BUILD YOUR APP THE RIGHT WAY!
Most businesses make the SAME MISTAKES again and again... when building their apps.
They end up wasting HUGE amounts of TIME and MONEY!
We've identified 5 key factors that will give you the greatest chance of SUCCESS with your app. This is the advice we give our clients before starting work on their app.
Download our FREE report and lets get started!
We promise to not use your email for spam!